You are not advertising for a box truck, you are advertising for a Driver with Box Truck. Remember: We see a lot of ad titles that only include the type of vehicle needed. Good Ad Title: Driver / Independent Contractor / Delivery Courier / Box Truck / Monday – Friday Routes Other similar keywords to use in your title are Delivery and Courier. Make sure Driver is in or near the beginning of your title. Independent Contractor Drivers search for driving contracts all over the internet and they are searching for Driver Jobs. The ad title should include the keywords people will most likely use when they search for driving opportunities. Make sure your ad gives as much information and detail as possible to help drivers understand why your driving opportunity will be a good match for them.Ģ.
This is a buyer’s market, which means in advertising terms that you are “selling” the driving opportunity and need to use your ad to encourage the driver to respond. Your ad title and content make a big difference in your response rate. Ad Title: Use good keywords, make it stand out and attract interest!ġ. Here are some tips and ideas for how to make your driver ads work better for you. We hear companies frequently say their ads are not successful, while other companies with ads in the same market area are getting much higher response rates. To attract good drivers you need to make your driver ads stand out and appeal to the drivers your company needs for your courier business. In today’s delivery world there is intense competition between courier companies, the new delivery apps, and rideshare companies like Uber and Lyft all looking for the best professional drivers.
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